Fall ’17: Behind the Scenes
July 24, 2017

It feels like summer now, but fall weather (and fabulous fall fashion) are right around the corner. Here’s a sneak peek from our recent photo shoot, complete with new prints, styles and hues for Fall ’17!  Follow us on Facebook, Instagram or Twitter, and sign up for our email updates on rubyrd.com, to be updated when these looks are available.



The day begins early with hair, makeup and wardrobe preparation.



Before the heat of this summer day is at its peak, we take to the street for some iconic NYC moments.


Stop traffic – in Ruby Rd. style!  Our bestselling tops, denims, and dresses will take you from daybreak to dinner.


Our model caught a rare quiet moment on the streets of Lower Manhattan to share her late-summer look, with statement pieces that can be worn into the fall.   Elevate our bestselling denim pieces with exceptional prints, designed exclusively in our NYC studio!

our stylist’s tip :  Try cuffing your jeans for a look that is a wear-now trend, and moves easily into fall with booties!



Our photo shoots always include lots of smiles – and lots of color! This fall will bring new prints and intricate details, paired with our bestselling tops.

The peasant silhouette is a chic element that completes any look! The uber soft fabric is season-less, and its relaxed shape is easily paired over any bottom and layers well under jackets.



Bold blues and greens can be dressed up or down with our denim and knit bottoms.  Embellished necklines and fringed hems elevate these tops to most wanted closet staples!



Black and white is always right – for every season!  This timeless combination brings a touch of chic to comfy autumn style.



Be spontaneous! Elements that are guaranteed to look great on a moment’s notice are a must! Our new styles are made to be easy to wear, mix, and match for endless chic possibilities!

Planning a last minute get together or travel?  Looking for ideas? Find our staff’s fashion tips, decorating and delectable recipes (that we can’t wait to try) on our blog. The design team is already traveling, gathering inspiration for our next collection. Discover our favorite places in our culture section of our Ruby Rd. Living blog.

You inspire us too! Share your favorite recipes and travel pictures on any social media platform using the #myrubyrdstyle and #rubyrdliving. We can’t wait to hear from you!


Relax! Top off our most comfortable French terry bottoms with our versatile tops for 60 seconds to chic! This cowl neck has a rich, soft texture we love. It’s the perfect pull over!



Our unique prints, steeped in decadent hues, feel luxurious.   Longer tops with alluring hints of gold accents are instant style makers!

Staff Pick: Inspired by exquisite cloisonné influences from festive jewelry and vessels with intricate details and refined motifs in glass, enamel and ceramic materials, this top embraces all of the excitement that comes with Fall’s festive and exhilarating sights, tastes and sounds!

Love our prints? Subscribe to our blog for monthly free down-loadable extras like wallpaper for your phone or tablet and chic DIY notepaper and recipe cards under the style section.

Look for our favorite Fall sounds coming soon to our blog under the culture section!


For this look, we combined the head-turning textures of our knit pancho and suede skirt for day-to-night fashion.  The ease of layering a poncho makes it a Fall wardrobe staple!


These exclusive prints, designed in our NYC studio, are both playful and sophisticated.   You can find them on our favorite fall tees.


Can you guess which one of these tees Nicky wants her person to wear first?


We have the perfect styles for every closet this autumn.  Find these and so many more at rubyrd.com, beginning in August.




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