Spring ’18: Behind the Scenes
January 18, 2018


Fashion photographs, like great style, are a collaborative work of art.  Here’s a sneak peek from our recent spring photo shoot, bursting with new prints, styles and hues!  Follow us on Facebook, Instagram or Twitter, and sign up for our email updates on rubyrd.com, to be updated when these looks are available.


The day begins early with preparing the featured styles, and hair and make-up sessions with our talented models.



Our style may say “Spring!”, but our weather doesn’t always cooperate!  Our crew jumps in to keep our models warm between shots.


It may be cold, but we are feeling warm with lush tropical prints in our best-selling cotton tees, and the stylish comfort of our best- selling knit tunics and matching bottoms.


Our photo shoots always include lots of smiles – and lots of color! This spring will bring intricate details, easy layers, and exclusive prints.

We craft our dresses and tunics in super soft knits and textured fabrics. Flared sleeves on a brightly hued lace top is among our favorite picks for this coming spring season!



We love these styles for spring – light and airy fashion that will help you bid a fond farewell to winter.  Pastels are both timeless and trending, and pair well with bolder hues and striking prints.


The Ruby Rd. designers envisioned modern styling, bursting with color and adorned with artisanal inspired details, to embrace the spring season! Our fashion philosophy is based on the importance of  impeccable fits, designed-to-flatter cuts, and easy-to-wear silhouettes.

Shop our web store now to find your new favorite looks to kick off the season.


Behind the scenes, we have so much fun, it’s hard to call it work! Our models, designers, and crew are a ‘fashion family’, and there is never a dull moment between shots.

Share in the fun!  Discover more ‘behind the scenes’, videos, recipes, staff picks, travel tips, and chic Ruby Rd. extras, like free downloadable wallpaper and notepaper at living.rubyrd.com.






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