Photo Credit (flowers): Philip Bingeman

Fashion Week is underway in New York City, but for us it’s always a week full of fashion! A few months ago, we held our photo shoot for our newest collections, a challenge in a cold climate with snow on the ground. It might have been winter outside, but inside it was all spring!

This season brings fresh pastels, with prints created exclusively in our studios. Our tops are offered in new shapes and proportions, for a new spring Ruby Rd. style!

The talented fashion photographer captured the warmth and glow of the styles and the setting, despite the winter chill outside.

An amazing photo shoot takes a village! We work with a talented team of stylists and make up artists to make the day a success.

Photo Credit (Italian architecture): Lisa Roma

Our new tops are the masters of illusion, creating the look of layers. We love the trend of the ‘cold shoulder’ detail, and included it in several styles for the season!

Our architectural-inspired prints, combined with sunshine-ready, vibrant colors, are so versatile and fun!

We were so in love with the location for this shoot! Despite the cold weather, we were able to create a tropical spring getaway, and a perfect backdrop for these new styles.

Make a statement in white! This look is modern and relaxed, with an easy silhouette.

We’ve elevated traditional neutrals with dazzling details and stunning prints, adding blush with softer shades.

What would any season be without denim-friendly pieces? These tops offer embroidery and crochet effects, and can be dressed up over skirts and accessories or more casual with our best selling jeans!

Every corner of this home was stunning! It was a treat to be able to shoot in this attractive, roomy kitchen, highlighting how our style can weave into your every day!

The next day, our team was back in a NYC studio, hard at work again! Our new black and white styles offer unique textures and embellishments on the softest fabrics!

Our pretty tops, with their shoulder-baring styles, can be combined with flowy skirts or pants for ‘mix and match’ looks all season.

Want to know when these styles are in stores and online? Follow us on Facebook, Instagram and Twitter, and sign up for our email updates at rubyrd.com! We are ready to make spring ’17 the best (and most stylish) season ever!